Playlist · 6 episodes
The 6 best episodes on content marketing to attract investors
These episodes explain how founders can use content to get investors' attention and build trust before they ask for money. You will hear why investors start forming opinions from what they can find online, and how founders can show their progress publicly. The episodes also cover practical formats, publishing routines, and examples of companies that built audiences through content.
Episode 1· 13 min· Not started
How Consistent Content Builds Trust with VCs Before You Pitch
Chris explains that many VCs follow founders' updates and posts well before any pitch, judging how they communicate, lead, and build in public. The episode outlines the online signals that make a founder look fundable. It also covers how to design a trust funnel that leads investors to reach out first.
Episode 2· 17 min· Not started
The Content-Driven Fundraising Blueprint
Drawing on two years of investor interviews and his work scouting for VC firms, Chris argues that fundraising is about relationships that begin when investors can find a founder online. He challenges the idea that founders should stay in stealth mode and explains why investors need content to evaluate founders. The episode also covers using content as leverage and the role of community and programs.
Episode 3· 12 min· Not started
Content That Compounds: Founders’ Playbook
Chris breaks down how companies such as Zapier, Notion, and a16z built large brands through content strategy rather than ad spend. He compares content with advertising and explains why founders should treat content as infrastructure from the start. The episode makes the case that content builds an advantage that compounds over time.
Episode 4· 10 min· Not started
3 New Ways Startups Get Traction with Content
This tactical episode covers three approaches: building in public by sharing product updates, wins, and lessons; creating educational content aimed at a target audience; and leveraging other people's platforms through podcast guest spots, partnerships, and newsletters. It notes that transparency builds trust with early adopters and investors. The episode points to a free Thought Leadership Scorecard for assessing where a founder stands.
Episode 5· 13 min· Not started
Startup Media Company: How You Can Get Started
Chris outlines two basics for building a media brand around a company: committing to a format, with video as the starting point from which other content can be derived, and building a consistent publishing schedule. He stresses answering audience questions and engaging intentionally to build connection. The episode also mentions a free Thought Leadership Scorecard.
Episode 6· 9 min· Not started
VC Brand Flywheel
Aimed at venture capitalists rather than founders, this episode explains how a VC can use expertise and portfolio wins to build a public brand. It covers why one post per week can shift inbound interest and what leading firms like a16z and Y Combinator are doing differently. The main point is that reputation compounds, so starting early helps a VC become top of mind for founders, LPs, and co-investors.
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- GuestCraig Cummings
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