The podcast Next Round Ready is relevant to founders who want visibility before they raise. Its episodes focus mainly on fundraising readiness and investor relationships, so they cover audience-building as one part of that work rather than as a full course. In "3 New Ways Startups Get Traction with Content," the show outlines tactics such as building in public with weekly product updates, creating educational content for a target customer, and using other people's platforms through podcast guesting and industry newsletters.
In "Why Every Founder MUST Build a Personal Brand in 2025," Chris argues that founders should make their own video and written content and use social media mainly as distribution toward longer-form material. He suggests a simple cadence of one blog post and one video per week, and proposes a test for a personal brand: what people say about you when you are not around.
In "The Other Side of the Cap Table: What VCs Really Look For," guest Marcos Gonzalez of Vamos Ventures calls content creation a "cheat code" for founders to get discovered by investors. The same episode covers the green and red flags he looks for in founders, which is useful context for anyone building an audience with investors in mind.